Ex-Eraser IPL Tattoo Removal Device is what it calls itself on the home page, but if you click through, the makers admit this is actually NOT an IPL. They also are selling some special clay that is supposed to help. I'm calling hooey for now. They take care to deny it is a medical device, but any device that removes a tattoo should be regulated by the FDA and properly tested for safety. Come on, a rare earth magnetic device that plugs into your computer USB? "As seen on Shark Tank"